Ali Abou Tria

Ali Abou Tria is the Country Head of COFE Egypt, where he launched the market from the ground up and leads the company's operations, commercial growth and strategic partnerships. With 25 years of entrepreneurial and commercial experience in Egypt, his background spans restaurant ownership, F&B, imports and distribution — including holding the sole Egyptian agency for the Italian coffee-machine brand Bezzera.

Since joining COFE, Ali has secured more than 150 agreements with leading vendors, restaurant groups and corporates, playing a key role in establishing and expanding COFE's presence in Egypt.