Loyalty for Food & Beverage · Saudi Arabia · UAE · Kuwait
The loyalty platform for restaurants and coffee chains in the GCC.
Points, tiers, stamps and subscriptions in your own branded app — on the same platform that runs your ordering, payments and wallet, with an agentic CRM that turns every member into a reason to come back.
1,000+
enterprise clients
3,000
outlets served
4.1M
consumer app downloads
3
GCC markets: KSA, UAE, Kuwait
Loyalty your customers already carry.
F&B brands across the region run their own branded apps on COFE — rewards, ordering and wallet under their name, on our platform.
20 Grams
Barn's
Barn's X
Caribou Rewards
Darat Al Qahwa
FiLLi
French Bakery
Kyan
Pret A Manger
Every loyalty mechanic F&B runs on — one ledger.
Customers earn and redeem through the same programme whether they order in the app, at the kiosk or at the counter.
Points
Earn, redeem, expire and adjust points through one reliable customer balance.
Tiers
Silver-to-Diamond style progression with benefits that travel across every channel.
Digital stamps
The familiar ‘buy nine, the tenth is free’ card — branded, measurable, and never lost.
Subscriptions
Prepaid drink and bundle plans: a fixed monthly price for a daily cup.
Milestones
Reward frequency, category exploration or sustained spend — not just the last purchase.
Scan and earn
Counter purchases count too: customers earn by scanning the receipt.
Built for how the GCC eats, drinks and pays.
Arabic-first
Fully right-to-left in Arabic and English — designed for the region, not translated into it.
Regional payments and wallet
KNET, STC Pay, Apple Pay, Google Pay and cards, with a stored-value wallet and gift cards alongside the points.
Every channel, one member
Branded iOS and Android apps, web ordering, kiosk and mPOS — the same balance everywhere.
Seasonal campaigns
Ramadan, Eid and National Day offers planned and scheduled through the CRM, targeted by tier and behaviour.
Loyalty that thinks, not just counts.
Most loyalty tools stop at points. On COFE, the loyalty ledger sits in the same data layer as orders, wallet and customer profiles — so the agentic CRM can act on it. Describe an audience like “Gold-tier members with a high wallet balance who haven’t ordered in 15 days” and it is built against live data, with WhatsApp, push and in-app journeys ready to send.
Questions F&B brands ask
What is the best loyalty platform for restaurants and coffee shops in the GCC?
It depends on whether you need a stand-alone points tool or a full customer platform. COFE is built for F&B brands that want loyalty inside their own branded app, connected to ordering, payments, wallet and CRM on one platform. It serves more than 1,000 enterprise clients across 3,000 outlets in Saudi Arabia, the UAE and Kuwait.
Which F&B brands use COFE for their app and loyalty?
Branded apps live on the COFE platform include Caribou Rewards, Barn's, Darat Al Qahwa, FiLLi, Kyan, Pret A Manger, French Bakery and 20 Grams.
What loyalty mechanics does COFE support?
Points, tier programmes, digital stamp cards, milestones, prepaid drink and bundle subscriptions, and scan-and-earn from the receipt — all on one customer ledger, alongside gift cards, referrals and a stored-value wallet.
Can the loyalty programme run in our own branded app?
Yes. The programme runs under your brand on iOS and Android, web ordering, kiosk and mPOS, with the same member balance on every channel.
Does it support Arabic and regional payment methods?
Yes. The platform is Arabic-first with full right-to-left support, and supports KNET, STC Pay, Apple Pay, Google Pay, cards, a stored-value wallet and gift cards.
Do in-store purchases earn points?
Yes. Customers earn at the counter by scanning their receipt, and members can be identified and rewarded directly at COFE kiosks and mPOS.
How is COFE different from a stand-alone loyalty app?
The loyalty ledger shares one data layer with orders, payments and customer profiles, so an agentic CRM can segment members by tier, points, spend and behaviour and run WhatsApp, push and in-app campaigns against live data — without exporting to another tool.
Which countries does COFE operate in?
COFE serves F&B and enterprise clients in Saudi Arabia, the United Arab Emirates and Kuwait.
F&B brands building on COFE
23 November 2023
KSA’s leading coffee brand, Barn’s, brews up elevated customer experiences with COFE’s pioneering Cloud Services
Read the story
11 August 2025
FiLLi Cafe Taps COFE Cloud to Power Global Expansion through Specialized Digital Solutions Expansion plans include operations across UK & Asia
Read the story
22 July 2025
Darat al-Qahwa: A 50-Year Legacy, Now Digitally Brewed
Read the storyGive your customers a reason to come back.
See your loyalty programme running in your own app — points, tiers and the CRM behind them.