
Founder & CEO
Ali Al Ebrahim
Ali founded COFE in Kuwait in 2018 as the region's first on-demand coffee commerce app — a category he invented — and has led it through expansion across Saudi Arabia, Kuwait and the UAE, successive funding rounds, and the rebuild from a consumer marketplace into the enterprise platform it is today.
Under his leadership, COFE merged with Alyasra's beverage business in 2025, making the company the technological arm of one of the region's most established distribution operations — two engines, Agentic Commerce and Agentic Procurement, on one core, serving more than 1,000 enterprises across 3,000 outlets.
Ali holds a business degree from the University of Missouri–Kansas City and an executive certification in Technology, Operations and Value Chain Management from MIT Sloan. He founded the Tmkeen accelerator for Kuwaiti entrepreneurship, and has been recognised in Arabian Business's 40 Under 40 and among Forbes Middle East's top entrepreneurs in Kuwait.
See both engines running live.
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