Shahood Siddiqui

Shahood leads technology and product across the COFE platform — the shared core, the commerce and procurement engines, the Customer Growth Engine, and the agents that run on all of them — as well as the consumer super app that proves the platform in production every day.

A hands-on CTO for more than a decade, with fifteen-plus years across retail and F&B e-commerce, he has built and scaled platforms serving users across the Middle East, North Africa, South Asia and Europe — including COFE Cloud and Allup.

He has been recognised as CTO of the Year and serves on the Forttuna Technology Council's global advisory board. He is based in Dubai.